Success Story:
Casa M Spice Co. Attributes Unprecedented Booth Traffic and 70% of Convention Booth Sales to Media Cars 500™ Campaign
 

A rising star on the spice scene, Texas-based Casa M Spice Co has been featured on The Food Network and Modern Living with Kathy Ireland, drawing national attention for its award-winning seasonings. But when it needed a jump start to drive regional sales and brand awareness at an important industry convention, the company turned to MC500 for help.

With MC500’s impossible-to-miss media car parked front and center outside the main convention center doors, we couldn’t help but capture everyone’s attention.

Then, using the car as the catalyst, our street team drew them in, got to know each attendee, captured their information, photographed them with the car, conducted on-the-street interviews, and put Casa M Spice’s coupons directly into their hands, driving them immediately to the company’s booth in the convention hall.

• MC500’s custom-wrapped replica race car served as a mobile billboard for the event and captured the attention of every convention attendee as they entered the facility.
   

• Casa M Spice achieved unprecedented booth traffic and record-breaking sales during the weekend of the convention, attributing up to 70% of sales to MC500’s efforts on the ground.
   

• Our street team personally greeted the majority of the event’s 15,000 attendees, got to know every single attendee on a personal level to build relationships and goodwill, photographed thousands of attendees, captured contact information, led a corresponding social media campaign, provided media relations support, shared information about Casa M Spice products and assisted with sales.
   

As a result of the success, Casa M Spice engaged our help expanding the campaign over the next two years.