How It Works
In an increasingly impersonal digital and AI-driven world, face-to-face human connection is sorely missing in daily life, not to mention in marketing.
And that’s where we come in. We love people. We love the organizations and events that reflect our values. And we love making genuine, powerful, lasting connections for the mutual benefit of all.
We create customized, designed Media Cars 500™ campaign cars that serve as mobile billboards—and a "visual voice"—for any business, cause or initiative.
The car becomes an attraction in and of itself, drawing people to it out of curiosity or because the brand speaks to them or simply because they love a beautiful car. Kids want to sit in the front seat and pretend they are driving. Families come together for a group photo with the car, capturing a beautiful moment. At any event, we literally talk to tens of thousands of visitors and photograph thousands with our car, prominently featuring the brand(s) the car is representing.
But, we’re about so much more than a cool-looking car.
The car gets the attention, and then our experienced street team uses that as a springboard to draw people in. Using the car as a story board, we talk about the brand(s) we’re representing. We interact with event goers. We take their photos, get to know them, interview them for short video clips, collect their contact information. And then we drive them to action---whether it’s directing them to a booth at a large convention, connecting to a specific site on social media or engaging them as new members in a vibrant community.
Unlike other so-called street teams that simply push paper into people’s hands, we get to know people on a personal level and build meaningful, lasting connections with them, whether we’re with them for five seconds or 5 minutes. We serve as your brand ambassadors—your ‘boots on the ground”—as we make face-to-face connections with key audiences and cultivate loyalty and goodwill on your behalf.
The Media Cars 500™ Process
STEP 1
We Define Your Goals & Design a Campaign.
We lead a discovery call with your team to understand your goals and then we construct a custom campaign aligned with the personality of your organization.
STEP 2
We Source & Design the Vehicle.
Are you looking for "wow" factor? Or do you need space and practicality? We'll source the right vehicle for your campaign from our sister company, MC500 Fleet LLC.*
STEP 3
We Design Your Car.
This isn't just any old car wrap. Our design team are experts in designing your car for the ultimate "wow" factor—and strategic placement of logo and messaging to appear in photos and other media for maximum impressions.
STEP 4
We Wrap the Car.
Working closely with our car wrap partner, we wrap the car to perfection using only the industry best standard 3M materials.
STEP 5
We Assign & Train Your Dedicated Street Team.
We customize a Street Team from among our very best high-energy connectors who will be your ambassadors on the road and out in the field.. We do rigorous training prior to "go live" to ensure the team knows how to represent your brand, answer questions "on message" and even deal with adverse or challenging situations that may arise.